Internal brand audit
This is where we look at your existing brand in depth. This a great way to find out what you're doing right and what could be improved. It can also be an ideal way to form a brief. We'll document all our findings and create a report of recommendations.
Competitor(s) brand audit
This is where we look at your competition or market leaders brand in depth. We document all our findings and create a report of recommendations and areas you can exploit.
Style guide
A style guide is a document that shows how your brand looks. It aids brand recognition and continuity. Ideal for start-ups, new ventures and smaller businesses.
Brand guideline
A brand guideline document goes into more depth than a style guide, it shows and demonstrates how your brand should work to create better brand recognition and continuity. Ideal for SMEs
Master brand guideline
A master brand guidelines goes into a lot of depth. It shows, demonstrates and explains exactly how your brand should look, talk and act. It ensures maximum brand recognition and continuity. Ideal for SMEs up to giant businesses.
Employer brands
These are mainly internal facing brands that are becoming increasingly more common. These talk to and help galvanise a workforce. If done correctly they can help with recruitment and employee retention.
Campaign brands or brand expressions
These are smaller brands that are created within a brand guideline or master brand guideline. Ideal when you need to increase brand recognition or draw extra attention to your brand.
Sub brands
These are created when you have multiple brands, service or product that you might need to differentiate from the main brand e.g. Air Jordan is a sub brand of Nike
Parent brands
This is the opposite to a sub brand. parents brands unify two or many different brands, products or services of a business e.g. Meta is the parent brand of Facebook and instagram.
Handover workshops
Presentation to staff to help explain different parts of the brand and how they work.
Brand surgeries
These are weekly catch ups where we review work that you or your team are doing. We help guide them and get them up to speed with how the brand works.
Brand launch comms and collateral
Creating hero assets that you can use to launch your brand with to ensure you're percieved the way you want to.
Production design
Helping you roll out your new brand across the many different touch points you're likely to need.
